Creating Measurable Increase In Revenue And Conversion With Reduced Effort
By Mr. Brock Dubbels Ph.D., McMaster University


In this session the participant will learn to create measurable increase in revenue and conversion with reduced effort and expense in software design using Playframes. Examples of evidence-supported b2c, b2b and enterprise software applications designed using the Playframe Methodology in medical, consumer, and educational contexts across multiple experience channels.

Day: Wednesday 1st November
Time: 12:30 PM - 1:30 PM
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